Upgraded.today / IdeaTester
Idea Tester
Test your idea with real, matched testers — before you build it.
Run structured feedback rounds with real, matched B2B and B2C testers across three phases — Discovery, Planning and MVP Launch. Describe what you want to test, let AI match the right people from the Idea Tester pool, and end every round with an anonymous score-based analysis and a proceed, adjust or stop verdict.
Most ideas are killed — or funded — on opinion. Colleagues are polite, friends are encouraging, investors only see the finished pitch, and professional research costs more than an early idea is worth. The real feedback arrives after the money is spent.
Idea Tester fixes this: you describe what you want tested, AI turns your brief into 3–6 clear questions you can edit, and matches your round against the Idea Tester profiles of everyone who opted in — loosely related matches count. You see the pool size, ranked candidates and reasons, never personal details. Up to 50 testers per round, or re-use the testers from the previous phase.
Testers answer anonymously (Tester 1, 2, 3…) with quick 1–5 scores, written answers and uploaded documents, so feedback is easy to compare across testers and across phases. A score trend shows at a glance whether Discovery, Planning and MVP Launch are moving in the right direction.
The AI deep-dive returns a conclusion, ways to improve, the recommended next step for the next phase, a Proceed / Adjust / Stop verdict — the same gates as The Better Business Project, where the analysis can be linked as evidence — and the Upgraded.today tools to use next. Every earlier analysis is kept.
Testers earn real perks for their time: one month of free Pro, vouchers or free access, charity donations, and a free testing round for their own idea after three completed rounds. You pay fixed per tester who accepts — shown and accepted upfront, and recorded per round for invoicing.
Most ideas fail for the same reason
Not because they are bad — but because nobody tested the assumptions early enough, with the right people. Colleagues are polite. Friends are encouraging. Investors only see the finished pitch. And professional research costs more than an early idea is worth.
So the decision to build is made on opinion, and the honest feedback arrives only after the money is spent.
Three rounds, the same gates as The Better Business Project
Idea Tester runs structured feedback rounds with real people who have signed up to test new ideas — business analysts, consultants, founders, leaders and consumers with relevant B2B and B2C experience.
- Discovery — test that the problem is real and that your early solution ideas could solve it
- Planning — test the planned solution, the route to market and whether people would pay for it
- MVP Launch — test the first version with a link to try it
Each round ends with an AI deep-dive: a conclusion, ways to improve, the recommended next step for the next phase and a Proceed, Adjust or Stop verdict — the same phase gates used in The Better Business Project, where the analysis can be linked as evidence.
Matched testers, honest feedback
Press Find idea tester users and the AI compares your brief with the Idea Tester profiles of everyone who opted in — loosely related matches count too. You see how many potential testers there are, who ranks highest and why. Personal details are never shown: you see relevance and experience, not identities.
Testers answer anonymously (Tester 1, 2, 3…) with quick 1–5 scores next to written answers and uploaded documents, so feedback is easy to compare across testers and across phases. A score trend shows at a glance whether Discovery, Planning and MVP Launch are moving in the right direction.
Fair for testers, predictable for you
Testers get real perks for their time: one month of free Pro access, vouchers or free access to what they test, charity donations — and after testing three ideas, one free round for their own idea.
You pay fixed per tester who accepts, with the maximum total shown before you launch. Fair-use safeguards keep the pool healthy: testers join at most a few rounds per month, and a tester never tests their own initiative.
What you get
- Three test rounds that mirror The Better Business Project phases
- AI-matched testers from real Idea Tester profiles (max 50 per round)
- Anonymous feedback with 1–5 scores, written answers and documents
- AI deep-dive with Proceed / Adjust / Stop verdict, next step and tools
How it works
- 1. Sign in.
- 2. Create an initiative and give it a name unique to your account.
- 3. Work through the Idea Tester flow and close it when done.
- 4. Connect it into The Better Business Project for deep-dive analysis.
Become an idea tester
Join hundreds of others and sign-up as an idea tester for B2B / B2C products and services.
Utilize your business / consumer experience and knowledge, give feedback and help others with their new business ideas.
Participate in surveys and testing rounds and earn perks like:
- Free pro access to Upgraded.today
- Vouchers for the products & services you give feedback to - or even get them for free
- Test 3 ideas for free - get 1 of your own ideas tested for free
- Select charity donations
Signing-up is free – This is how it works
- Login
- Update the Idea Tester tab on the account page (a few questions about you and what you do)
- Receive an email invitation to participate when new testing rounds are started
- Provide feedback
- Claim your perks